By Staff Reporter
The Zimbabwe Broadcasting Corporation (ZBC) has appointed veteran broadcaster Sugar Chagonda as its Chief Executive Officer (CEO).
His appointment comes after a series of interim leadership changes following the departure of Adelaide Chikunguru under controversial circumstances last year.
Chagonda’s return to the national broadcaster marks a full-circle moment, having worked at ZBC as a reporter and news anchor.
ZBC confirmed Chagonda’s appointment, saying his expertise will transform the public broadcaster.
“The Zimbabwe Broadcasting Corporation (ZBC) Board of Directors is pleased to announce the appointment of Mr. Sugar Chagonda as the substantive Chief Executive Officer (CEO) of the national broadcaster, effective August 1, 2025.
“A distinguished media strategist and corporate affairs expert, Mr. Chagonda brings a wealth of experience, intellectual rigour and transformative leadership to ZBC.
“Mr. Chagonda’s illustrious career spans over two decades, marked by strategic foresight and an unrelenting dedication to organisational growth,” read the statement.
Chagonda faces an uphill task of transforming ZBC into a viable entity after it emerged that the public broadcaster is haunted by mismanagement.